Maruti Suzuki Sees Domestic Sales Decline to 1.80 Lakh Units in August, Exports Soar
Mixed Fortunes: Local Demand Wanes as Global Reach Expands
Introduction
Bhopal: Maruti Suzuki India Limited reported a marginal dip in total sales for August 2025, with domestic dispatches falling to 1,80,683 units compared to 1,81,782 units in the same month last year. The data reflects a challenging domestic market amidst a robust export performance.
Domestic Sales Performance
Domestic passenger vehicle sales dropped 8% to 1,31,278 units from 1,43,075 units. The mini car category, including models like Alto and S-Presso, plummeted 36% to 6,853 units, while utility vehicles such as Brezza and Ertiga declined 14% to 54,043 units. However, compact cars showed resilience, rising to 59,597 units from 58,051 units, driven by popular models like Swift and Baleno. This decline may indicate affordability issues due to rising prices and taxes affecting small car demand.
Export Surge
In contrast, exports provided a significant boost, surging 41% to 36,538 units from 26,003 units in August 2024. This growth underscores Maruti’s expanding global footprint, with shipments reaching over 100 countries, including the recent export of its first electric vehicle, e-VITARA, from Gujarat. For the April-August 2025 period, cumulative sales reached 8,89,070 units, slightly up from 8,78,691 units last year, with exports up 37% to 1,65,255 units.
Analysis and Outlook
The domestic slump contrasts with the export surge, highlighting Maruti’s strategic shift toward international markets to offset local weaknesses. Analysts suggest that festive season demand or anticipated GST reforms might revive domestic sales. The company’s global expansion continues to gain momentum, though the domestic market remains under scrutiny.
