SUVs Fuel Double-Digit Growth for Tata Motors Passenger Vehicles in 2026: CEO

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Shailendra Chand highlights strong order book, new launches and rising SUV preference driving 10–15% volume growth target for FY27

Mumbai, January 2026– Tata Motors’ Passenger Vehicle business is on track for double-digit sales growth in calendar year 2026, powered almost entirely by the continued dominance of SUVs and a robust product pipeline, according to Shailendra Chand, CEO – Passenger Vehicles.

Addressing analysts and investors after the company’s third-quarter results, Gupta said:

“SUVs now account for over 68% of our domestic PV mix and the trend is only strengthening. With the order book at multi-year highs and several important launches lined up in the first half of 2026, we are confident of delivering double-digit volume growth this year.”

Key Drivers of Growth

  1. SUV Portfolio Strength
    • Nexon, Punch, Curvv, Harrier/Safari and the recently launched Sierra have created a wide product moat across sub-4 metre, mid-size and premium segments.
    • Curvv EV and Curvv ICE together crossed 15,000 monthly dispatches within four months of launch — among the fastest ramp-ups in Tata Motors history.
  2. Upcoming Launches (H1 2026)
    • Punch facelift and EV version
    • Altroz facelift (including petrol & CNG)
    • Sierra ICE & potential EV derivative
    • Avinya-based premium electric SUV (expected late 2026)
  3. Order Book & Retail Momentum
    • PV order book stands at ~1.45 lakh units (highest in over three years).
    • Retail share in the 4-wheeler segment has risen to ~15.2% in Dec 2025 from 13.8% a year ago.
  4. EV Contribution While pure ICE SUVs continue to lead volume, the EV portfolio (Nexon EV, Curvv EV, Punch EV) is growing steadily and now contributes ~12–14% of PV sales in key metros.

Financial & Margin Outlook

Gupta indicated that operating margins in the passenger vehicle business are expected to improve further in FY27 on the back of:

  • Better product mix (higher SUV & EV share)
  • Operating leverage from higher volumes
  • Continued cost-reduction efforts

The company maintained its earlier guidance of sustained double-digit growth in PV volumes for CY2026, with SUVs expected to contribute ~70–72% of total dispatches by the end of the year.

Market Reaction

Tata Motors shares rose ~2.8% intraday after the commentary, closing at ₹812.45 on the BSE, as investors cheered the clear visibility on volume and margin trajectory.

Conclusion

With a strong SUV-led portfolio, disciplined execution and timely new launches, Tata Motors Passenger Vehicles is well-positioned to outpace industry growth in 2026. The CEO’s confident outlook reinforces the street’s view that Tata Motors PV is entering a new growth phase driven by product strength and consumer preference shift towards SUVs.

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